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Shanghai, located in the southern part of China, is the birth place of SASEY. In 1999, SASEY was first brought up in a workshop where only few people worked.“SASEY”, which originated from the Sassoon family (an Indian clan of Iraqi Jewish), came up at the moment when the founder Mr Shen Liping was passing by the Sassoon House, exclaiming the marvel of that building that represented the unique and profound culture of Shanghai so that he printed it on the back of his stopwatch. Therefore, SASEY is taking the highlight in its field gradually and striving to become the classic stopwatch and chronograph brand in China, Asia, and even the world.
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